By Jonathan Mast | White Beard Strategies
Let me be direct with you.
Every week, someone in my AI Insider Members Group asks me the same question: “What’s the next thing I actually need to pay attention to?” Not hype. Not vaporware. The tool that changes how work gets done.
Right now, that answer is Disco – an experimental browser from Google Labs that doesn’t just help you find information. It helps you build with it.
And if you’re an entrepreneur who’s ever drowned in thirty open tabs trying to pull a strategy together, this is the tool that finally closes that gap between research and execution.
Let me walk you through what it is, why it matters, and – most importantly – how to use it as a competitive weapon in your business.
Key Takeaways (The 60-Second Version)
If you’ve got a packed schedule or a brain like mine that needs the punchline before it commits to the full story, here’s the bottom line:
- What it is: Disco is an experimental Google Labs browser powered by Gemini 3 that turns your open tabs into custom, interactive web applications – no code required. Its core feature, GenTabs, watches what you’re researching and builds tools for you in real time.
- Why it matters: The gap between “I’m researching this” and “I have a working tool for this” just collapsed from weeks to minutes. For entrepreneurs, that’s a seismic shift in how fast you can move.
- What to do about it: Get on the waitlist at labs.google/disco. Identify the three messiest research workflows in your business. Start building small, disposable tools that solve tomorrow’s problems today.
- The catch: It’s macOS-only, experimental, and the data privacy picture isn’t fully clear yet. Use it for public-facing research, not sensitive client data. And sharpen your prompting skills – because in a browser that builds apps from your words, your words are the product.
- The White Beard connection: Everything I teach about the Perfect Prompt Framework™ applies directly to GenTabs. The entrepreneurs who already know how to communicate clearly with AI have a head start here. If that’s you, lean in.
Now let me show you why all of that is true.
What Disco Actually Is (and Why It’s Different)
For thirty years, the web browser has been a document viewer. A digital window that shows you things but doesn’t understand them. You do all the heavy lifting – reading, comparing, synthesizing, copying into spreadsheets, building the thing you actually need.
Disco changes that equation.
Launched in December 2025 through Google Labs, Disco is a macOS-only experimental browser built on Chromium. But unlike Chrome, it’s built from the ground up with AI at its core. The engine behind it is Gemini 3 – Google’s most advanced generative model, released in November 2025 – and it’s not sitting in a sidebar waiting for you to ask it a question.
It’s watching what you’re working on. And it’s building tools for you in real time.
The flagship feature is called GenTabs. Think of a GenTab as an AI-generated mini-app that builds itself based on your open tabs and your chat history. You don’t write code. You describe what you need in plain English, and Gemini 3 assembles an interactive web application on the fly.
Planning a trip to Japan with twelve tabs open? Disco doesn’t give you a list of links. It generates an interactive itinerary with maps, calendars, and crowd-level data — pulling from the actual pages you’ve already found.
Researching competitor pricing across five different sites? Disco builds you a comparison dashboard. Right there. In the browser.
Here’s why this matters for us as builders: the cost of turning information into action just dropped to nearly zero.
How It Works: The Three-Step Engine
I think about GenTabs through a simple three-phase lens — and honestly, it maps cleanly to how my ADHD brain already works when I’m in research mode:
Phase 1 – Capture. You do what you already do: open tabs. Lots of them. Competitor sites, pricing pages, forum threads, documentation, reviews. In a traditional browser, this is where “tab sprawl” buries you. In Disco, this mess becomes raw material.
Phase 2 – Synthesize. Gemini 3 analyzes the content across every open tab and your chat history. It understands the intent behind your research and identifies patterns, outliers, and connections you might miss. This is conceptually similar to what technical folks call Retrieval-Augmented Generation (RAG) – the AI is grounded in your specific sources, not just its general training data. That’s what makes it more accurate and relevant than a generic AI chat.
Phase 3 – Deploy. You describe the tool you want in natural language. “Build a competitive pricing dashboard.” “Create a meal plan from these recipes.” “Make flashcards from this study material.” GenTabs generates a working, interactive web application. No code. No developer. No waiting three months for IT.
And here’s the part that matters most for trust: every element GenTabs produces links back to its original source. You can trace every data point to the URL it came from. That’s not just convenient – it’s essential. It means you can verify the AI’s work, catch any errors, and use the output with confidence.
I’ve built my business, White Beard Strategies, on the principle that truth isn’t optional. This source attribution feature is what makes Disco a tool I can recommend with a clear conscience.
The Bigger Picture: Why the Browser Is Becoming a Workshop
Disco isn’t happening in a vacuum. We’re in the middle of what I’d call an Agentic Arms Race.
Perplexity launched Comet – a browser with a built-in AI assistant. OpenAI introduced ChatGPT Atlas, integrating ChatGPT directly into web navigation. Arc has been challenging Chrome’s dominance for years.
Google’s response with Disco is strategically different. Where some AI browsers try to hide the web from you – summarizing everything so you never click a link – Disco actually encourages you to open more tabs. The AI uses those open pages as grounding. The more you browse, the smarter the tool becomes.
This is a fundamental shift in what a browser is:
Legacy browsers (Chrome, Safari) are passive document viewers. You search, you find, you read. Every tab is isolated. Synthesis happens in your head.
Agentic browsers (Disco, Arc, Perplexity Comet) are active workshops. They understand context across your entire session. The output isn’t a web page — it’s a working tool. Your role shifts from searcher to architect.
For entrepreneurs, the implication is massive: if you can generate a custom tool to solve a specific problem in five minutes, the need for expensive SaaS subscriptions for every minor operational task starts to evaporate.
Four Ways Entrepreneurs Should Use This Today
This is where I get excited, because this is where the rubber meets the road. Technology is worthless unless it multiplies your time. Here are four specific plays:
Play 1: Kill Internal Friction with Disposable Tools
Every business has those hyper-specific operational problems that aren’t worth building “real” software for but cost you hours of spreadsheet wrestling every month.
The move: Open your research tabs for that problem – local regulations for expansion, vendor pricing, logistics data. Prompt GenTabs: “Create an expansion feasibility dashboard comparing these three markets.”
You just replaced a week of manual spreadsheet work with a five-minute build. And because the tool is disposable, you don’t need to maintain it. Build it, use it, move on.
Play 2: Turn Competitive Research into a Structured Weapon
Most competitive research dies in a bookmark folder. We’ve all been there. You spend three hours digging through a competitor’s launch, reading user reviews, analyzing their pricing – and it all lives in your head or a messy Google Doc.
The move: Open the competitor’s site, their pricing page, and three social media threads discussing their launch. Prompt GenTabs: “Identify the top three user complaints and create a side-by-side comparison against our features.”
Now you have a structured intelligence tool, not a pile of bookmarks. You can make strategic pivots based on organized data instead of gut instinct.
Play 3: Deliver Premium Value with Client-Facing Mini-Apps
This one is a game-changer for service-based businesses. Here’s the truth: a PDF report is a commodity. Everyone can send a PDF. But an interactive, custom-built application that lets your client filter data and explore scenarios? That’s a premium deliverable.
The move: Instead of sending a client a static research summary, use GenTabs to build a “Client Strategy Portal” based on your research. Deliver it as an interactive tool.
The ROI isn’t just client retention – it’s pricing power. You’re not selling information anymore. You’re delivering a custom experience.
Play 4: Prepare for the Agentic Ecosystem
Disco is just the beginning. Google Labs is simultaneously testing Opal (a mini-app builder) and Doppl (personalized discovery). Google has explicitly stated that compelling ideas from Disco “may one day make their way into larger Google products.”
The move: Get on the waitlist now. Start building muscle memory with agentic workflows before your competitors even know this category exists. The entrepreneurs who master this paradigm early will have a structural advantage that’s very hard to replicate.
The Prompt Connection: Why This Maps to the Perfect Prompt Framework™
Here’s where I want to connect this back to something I teach every day.
GenTabs responds to natural language prompts. That means the quality of what you build is directly tied to the quality of how you ask. Vague prompts produce generic tools. Specific, well-structured prompts produce remarkable ones.
This is exactly what the Perfect Prompt Framework™ was designed for. The same principles that help you get exceptional results from ChatGPT or Claude apply directly to GenTabs:
- Context matters. The tabs you have open are your context. Curate them intentionally.
- Specificity drives quality. “Build me something useful” produces garbage. “Create a pricing comparison dashboard that highlights outliers above 20% deviation” produces gold.
- Iteration is the game. GenTabs lets you refine through follow-up prompts. Start broad, then sharpen. This is the same iterative loop I teach in every coaching session.
If you’ve been through the AI Mastermind or worked with any of my prompt engineering material, you’re already ahead of the curve on this. The skills transfer directly.
What You Need to Watch Out For
I wouldn’t be doing my job if I only gave you the upside. Here’s where I need to be straight with you about the risks – and if you know me, you know I don’t sugarcoat.
Data privacy is a black box right now. To work, GenTabs needs access to your browsing context – every tab, every search, your chat history. There’s currently no clear documentation on whether this data is processed on-device or in the cloud. Until Google provides enterprise-grade compliance and transparency, don’t use Disco for sensitive intellectual property, client PII (personally identifiable information), or regulated financial data. Use it for market research and planning where the data is already public.
It’s macOS only and missing Chrome extensions. This isn’t your daily driver yet. Treat it as a specialized workshop you go to Disco for high-leverage research and building sessions, then come back to Chrome for everything else.
Don’t confuse Google’s Disco with CS Disco. CS Disco (NYSE: LAW) is an established legal ediscovery platform. Completely different company, completely different product. If you’re pitching or writing about this space, make sure you know which one you’re talking about. Confusing them signals a lack of homework.
It’s experimental. Google says it plainly: “not everything will work perfectly.” They’re starting with a small cohort of testers. Set your expectations accordingly — and provide feedback. This is how the best tools get built.
Your Action Plan
Here’s what I want you to do this week:
- Get on the waitlist. Go to labs.google/disco and sign up. Even if you’re not on macOS, bookmark it and watch for expansion.
- Audit your tab sprawl. Identify the top three “messy research” tasks in your business – competitive mapping, travel logistics, client onboarding research, vendor comparison. These are your first GenTabs builds.
- Think small and fast. Don’t try to build your entire business infrastructure. Build one small, single-purpose tool that solves tomorrow’s problem. A dashboard for one meeting. A comparison tool for one decision. A planner for one trip. High-frequency, small-scale iteration beats waiting for perfection every single time.
- Sharpen your prompting. If you haven’t already, dive into the Perfect Prompt Framework™ – because in a world where browsers build apps from your words, the quality of your words is your competitive edge.
The Bottom Line
The era of the passive web is ending. We’re moving toward a world where the browser is a workshop – a place where information becomes action in real time.
I’ve spent years teaching entrepreneurs that AI isn’t magic. It’s leverage. And Disco is one of the clearest examples I’ve seen of that principle in action. The gap between “I have an idea” and “I have a working tool” is collapsing. And the entrepreneurs who learn to operate in that gap — who treat their browser as a builder’s bench instead of a reading room — are the ones who will scale fastest.
The future belongs to the builders. Always has.
Let’s get to work.
Jonathan Mast is the founder of White Beard Strategies and creator of the Perfect Prompt Framework™. He coaches entrepreneurs on leveraging AI for real business results through the AI Mastermind and AI Insiders programs. Connect with him in the AI Prompts for Entrepreneurs community.
